PRIVACY POLICY — LH Industria e Comercio de Escovas Ltda.
LH Industria e Comercio de Escovas Ltda., a private legal entity, headquartered at Rua Dom Pedro II, 542, Vila Fernandes, Canoas RS, Brazil, registered under CNPJ/MF No. 73535494000182 (“Merchant” or “we”), takes your privacy seriously and ensures the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website www.lhescovas.com and any other website, store, or application operated by the Merchant (hereinafter referred to simply as “Store”).
This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”).
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA MADE AVAILABLE IN THE STORE.
This Privacy Policy provides an overview of our privacy practices and the choices and rights you may exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact [email protected].
Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing such links will cause you to leave the Store and may result in third parties collecting or sharing information about you. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend reviewing the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.
If you provide us with Personal Data regarding other individuals, you declare that you are authorized to do so and have obtained the necessary consent to authorize the use of such information under this Privacy Policy.
Definitions
For the purposes of this Privacy Policy:
“Personal Data” means any information that directly or indirectly identifies or may identify a natural person, such as name, CPF, date of birth, IP address, among others;
“Sensitive Personal Data” means any information that reveals, regarding a natural person, racial or ethnic origin, religious belief, political opinion, trade union or religious, philosophical, or political organization membership, data relating to health or sex life, genetic or biometric data;
“Processing of Personal Data” means any operation carried out within the scope of Personal Data, by automated or non-automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, availability, alignment or combination, restriction, erasure, or destruction. It also includes any other operation provided under applicable law;
“Data Protection Laws” means all legal provisions governing the Processing of Personal Data, including but not limited to Law No. 13.709/18, the Brazilian General Data Protection Law (“LGPD”).
Use of Personal Data
We collect and use Personal Data to manage our relationship with you and better serve you when purchasing products and/or services from the Store, personalizing and improving your experience. Examples include:
To enable you to purchase products and/or services from the Store;
To confirm or correct information we have about you;
To send information we believe may be of interest to you;
To personalize your experience in the Store;
To personalize advertising sent to you based on your interests in our Store; and
To contact you through the phone number and/or email address provided. We may contact you personally, by voicemail, automated dialing equipment, text message (SMS), email, or any other communication method your device can receive, as permitted by law and for legitimate business purposes.
Additionally, the Personal Data provided may also be used as we deem necessary or appropriate: (a) under Data Protection Laws; (b) to comply with legal processes; (c) to comply with court, regulatory, or competent authority decisions, including those outside your country of residence; (d) to protect our operations; (e) to protect our rights, privacy, and security, yours or third parties’; (f) to detect and prevent fraud; (g) to allow us to pursue available remedies or limit damages we may suffer; (h) in other ways permitted by law.
OUR STORE IS NOT INTENDED FOR INDIVIDUALS UNDER 18 (EIGHTEEN) YEARS OLD AND WE ASK THAT SUCH PERSONS DO NOT PROVIDE ANY PERSONAL DATA.
Non-provision of Personal Data
You are not required to share the requested Personal Data; however, if you choose not to share it, in some cases we may not be able to provide you with full access to the Store, certain specialized features, necessary assistance, or enable product delivery or service performance.
Data collected
The general public can browse the Store without the need for any registration or submission of Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data, such as completing a purchase/service contract or enabling product/service delivery.
When contacting the Store, we may collect:
Contact data: first name, last name, phone number, city, state, and email address; and
Information you submit: information sent via forms (questions, complaints, suggestions, feedback, etc.).
When browsing the Store, we may collect:
Location data: geolocation data when you access the Store;
Preferences: information about your preferences and interests regarding products/services (when you tell us or when we infer them from what we know about you);
Browsing data: information about your visits and activities in the Store, including content (and any ads) you view and interact with, browser and device information, your IP address, location, referring website address. Some of this information is collected using our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. For more details, see item 7 below;
Anonymous or aggregated data: anonymous survey responses or anonymized and aggregated information about how the Store is used. In some cases, we apply de-identification or pseudonymization processes to your data to make it reasonably unlikely to identify you using available technology; and
Other information we may collect: other information that does not specifically identify you or is not directly related to an individual, such as browser and device information, Store usage data, and information collected through cookies, pixel tags, and other technologies.
Unless provided by you in free-form fields, we do not collect Sensitive Personal Data.
Sharing of Personal Data with third parties
We may share your Personal Data:
With partner companies you select or choose to send your data, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and providers of hosting and data storage, fraud management, customer support, sales, order fulfillment, content personalization, advertising and marketing (including digital and personalized advertising), and IT services;
With third parties to help us manage the Store; and
With third parties in case of reorganization, merger, sale, joint venture, assignment, transfer, or any disposition of all or part of our business, assets, or equity (including bankruptcy or similar proceedings).
International Data Transfers
Personal Data and other information collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
Automatic Data Collection Methods
When you visit the Store, it may store or retrieve information in your browser, through cookies or similar technologies. This information may be about you, your preferences, or your device and is mainly used to make the Store function as you expect. This information usually does not identify you directly but may offer a more personalized online experience.
In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including but not limited to:
Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, and browser type and version. We may use this information to ensure the Store operates properly.
Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to personalize your experience using the Store and to target advertising according to your interests. We also collect statistical information about Store usage to continuously improve our design and functionality.
- If you do not want your information collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. Below are details on how to adjust cookie settings in popular browsers:
- Google Chrome
- Mozilla Firefox
- Safari
- Internet Explorer
- Microsoft Edge
- Opera
- To learn more about advertising and remarketing cookies, which are used to target ads based on users’ interests and browsing activity, visit:
- Bing
Use of pixel tags and similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used to track Store users’ actions (including email recipients), measure marketing campaign performance, and collect statistical data on Store usage and response rates. If you have ad personalization active on tools like Facebook, Google, or Bing, this information may be used to display ads on their services. If you do not wish to be tracked, you can opt out directly through:
- Bing
We may hire behavioral advertising companies to obtain reports about Store ads across the internet. These companies use cookies, pixel tags, and other technologies to collect information about your use, or others’ use, of our Store and third-party sites. We are not responsible for pixel tags, cookies, and similar technologies used by third parties. You can set your preferences in your browser menu. Note that if you change computers or browsers, or use multiple ones, you will need to repeat this process for each.
User Rights
You may, at any time, request: (i) confirmation of your Personal Data processing; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) data portability to another service provider, provided this does not affect our trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about entities with which your data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) withdrawal of consent. Your requests will be handled carefully to ensure the effectiveness of your rights. Proof of identity may be required to ensure data is only shared with its rightful owner.
Please note that in certain cases (for example, due to legal requirements), your request may not be immediately fulfilled, and we may not be able to comply due to legal obligations.
Security of Personal Data
We seek to adopt technical and organizational measures required by Data Protection Laws to protect Personal Data in our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you believe your interaction with us is no longer secure (for example, if you believe any of your accounts have been compromised), please notify us immediately.
Hyperlinks to other sites and social networks
The Store may contain hyperlinks redirecting you to partner, advertiser, or supplier sites. If you click any of these links, note that each site has its own privacy practices, and we are not responsible for those policies. Review such policies before submitting any Personal Data to those sites.
We are not responsible for the data collection, use, and disclosure (including data protection practices) of other organizations such as Facebook, Apple, Google, Microsoft, or any other software developer, app provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data you disclose to other organizations through such applications or social media pages. We recommend reviewing each website’s or provider’s privacy policy.
Updates to this Privacy Policy
If we modify our Privacy Policy, we will publish the new text in the Store with an updated revision date. We may change this Privacy Policy at any time. If significant changes occur, we may notify you through the contact information in our database or by notice in our Store.
We remain committed not to process your Personal Data in a way inconsistent with the purposes described above, unless otherwise required by law or court order.
Your continued use of the Store after changes means you accept the revised Privacy Policy. If, after reading the revised version, you disagree with its terms, please discontinue access to the Store.
Data Controller
If you wish to exercise any of the rights under this Privacy Policy and/or Data Protection Laws, or resolve any questions regarding the Processing of your Personal Data, please contact us at [email protected].
